The industry has been buzzing for months now about the hotly-anticipated Apple TV set. But according to the experts at Stuff, when it does finally hit the market, it may start as a US-only release. Apple surely doesn’t want to leave its international fans in the lurch, but with the massive work involved in content rights, it could simply be a necessary step before a wider release.

Any internet-based television service, even the big boys like Netflix and Hulu, have struggled with blackouts and the huge price tag content distributors are demanding for their top rated shows. All rights are negotiated through a different agreement and separate contract for each country, so launching such a significant product in a timely fashion could mean a slower roll-out. Apple television needs to offer great content to be successful, so it simply doesn’t make sense for them to push into additional markets until they have that content in play.

Video streamers in the UK have enjoyed content through iTunes for quite a while now, even with the limited content available, and the strength of the Apple brand should lead content distributors to accept a deal rather quickly. But the real question is what Apple will have to spend to strike those deals. Apple TV is sold internationally, but does the bulk of its business in the US. Seeing that their content platforms aren’t performing as well outside of the States may discourage Apple from spending big on marketing and content before they see a real demand for it.

As of now, Americans won’t have access to Apple television until at least it’s rumored 2014 launch, which means international fans may have to wait much longer.

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[image: Stuff]

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“The mythical Apple television set that everyone talks about is already here,” said Jeremy Allaire, CEO of Brightcove, in an interview with The Verge. Brightcove, a provider of cloud content services, has just unveiled the App Cloud Dual-Screen Solution for Apple TV. The new solution enables media publishers to develop apps for the iPhone and iPad that simultaneously control content, data and information presented on an HDTV while displaying synchronized content on the iPad or iPhone.

The dual-screen solution leverages Apple’s AirPlay technology, which allows viewers to use applications that simultaneously present content, interactive options and data on both the touch device and an Apple TV.

Brightcove’s new Dual-Screen App Solution will be included in the new App Cloud SDK and available to the open source community, enabling content owners to build dual-screen apps for Apple TV.

The availability of the dual-screen solution coincides with Brightcove’s introduction of App Cloud Core, a free developer edition, also announced today. App Cloud Core enables developers to build an unlimited number of mobile applications using HTML5 and JavaScript.

Although dual-screen apps for iOS and Apple TV (AirPlay-enabled apps) already exist, thanks to an open source SDK, it will be now easier to create such apps for Apple TV.

[image: The Verge]

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It would appear as though Apple’s HDTV is set to be constructed by Foxconn, using Sharp components. Sharp, the electronics giant, has been in a process of being greatly invested in by Foxconn over the past year or two and it would seem that these steps are in preparation for the new Apple set top television. According to the folks over at AppleInsider:

A new rumor claims Sharp is set to begin delivering LCD TV panels to assembler Foxconn in order to begin building Apple television sets.

Now the guys over at AppleInsider do not actually reveal the report, but they do go on to say that Foxconn was actually set to receive these components in the 4^th Quarter of this year. For some reason, hopefully a sooner release, the timetable was moved forward. That is right, the shipment has been moved to Q3. CNET goes on to explain the recent interest between Foxconn and Sharp by pointing out a few interesting acquisitions:

Over the last several months, reports have suggested Sharp would play a role in the Apple TV after Hon Hai Precision, Foxconn’s Taiwan-based parent, acquired an 11 percent stake in the company. Hon Hai also acquired 46.5 percent equity in Sharp’s LCD TV factory in Sakai, Japan. Last month, Foxconn chief Terry Gou said in an interview with China Daily that the Sharp acquisition resulted from preparations the company is making for Apple’s upcoming television.

In the end, Apple has still not even come close to admitting the existence of Apple TV set. That said, it is not likely that all of this information would be pouring out on an international scale if there were no truth to it. So, I say it is time to start getting excited. As we have reported before, the release is rumored to most likely be in 2014, but who knows, early shipment of parts could equal and earlier release of the product.

Now to start working on the JAILBREAK! What features are you hoping for in this product? Are you going to buy one? Leave your thoughts below!

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Facebook’s got the world’s biggest archive of photos, with 250 million posted each day, and allows for high-resolution uploads that’d look great blown up on a big screen. Imagine the photos from your news feed turned into a slideshow on your Apple television. Or the videos shared by friends streamed back-to-back. Even simple text status updates and their comments shown full-screen could be a pleasant laid-back experience. It could update reverse chronologically in real-time so you could leave it on to always see the latest content.

And while Facebook is struggling to make money on small mobile screens, Facebook TV could be a more natural place for display ads. Advertisers have been demanding a bigger, flashier ad formats that Facebook TV could host. We’re so used to watching commercials on TV that a glossy still ad every 10 minutes or 10 photos, or the occasional fifteen-second pre-roll might not seem out of place.

BGR reported on Friday that Apple will introduce an Apple TV SDK and Apple TV App Store at WWDC 2012.

Apple will kick off WWDC with its keynote presentation today at 10 a.m. PST. Be sure to follow us on Facebook, Twitter or Google+ for the latest updates on WWDC 2012.

[source: TechCrunch]

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Is the Apple TV about to get its own App Store? According to BGR, Apple will introduce an Apple TV SDK at WWDC 2012. Apple TV software development kit would allow third-party developers to make apps for Apple’s set-top box.

BGR reported last month that Apple is planning to unveil a brand new version of the Apple TV operating system at WWDC. A “trusted source” has told BGR that the new OS will be much more feature-complete than the current Apple TV OS and that it’s apparently the one that the long rumored Apple TV set will run.

At this year’s D10 conference, Apple CEO Tim Cook made clear that Apple TV is no longer a “hobby” project for the company: ”This is an area of intense interest for us,” Cook said, referring to the TV business. We’re going to keep pulling this string and see where it takes us.”

China Business News reported in May that Foxconn has already started a pilot production of the new Apple “smart TV”.

Apple will kick off WWDC with its keynote presentation today at 10 a.m. PST. Be sure to follow us on Facebook, Twitter or Google+ for the latest updates on WWDC 2012.

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Apple TV in 3D? Well, for now that is a no but soon we will be able to remote control our Apple TV’s in the 3^rd dimension. Apple has recently won 22 patents, as reported by Patently Apple, which covers everything from Electromagnetic Induction (battery extension for iOS devices) to a new 3D Apple TV remote technology that potentially includes a “wand”, a touch interface, as well as a gyroscope sensor. Patently Apple describes what this patent could mean to our living rooms:

Apple’s granted patent covers a media system may include an electronic device, a screen, and a wand. The user may interact with one or more media applications implemented on the electronic device using the wand. The wand may include any suitable components for providing instructions to the electronic device. For example, the wand may include a motion detection component providing outputs reflecting the movements of the wand to the electronic device.

To me, this seems remnant of an Apple TV Remote crossed with an iPod touch and a Wii-Mote. We will just have to wait and see.

This patent could add evidence to speculation that Apple is working on its own branded TV set.

Check out Patently Apple’s article for more details on the future 3D Apple TV remote.

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We all know that Apple’s HDTV is set to revolutionize the TV industry, but what about the content industry? Would the idea of an Apple TV set with Siri, FaceTime, and Airplay, an iSight Camera, along with the look and feel of an Apple product not be enough for you to want to buy one? I would say yes, as would a few others, I assume. I found myself arguing with a friend about the idea that Apple could not release anything until it got its content partnerships worked out. I, personally, could not disagree more. I would think Apple would be prone to releasing a fantastic television set that revolutionizes the TV hardware/software industry and not even worry about the content right away.

Like everything else they do, they could simply release a product and let the market evolve around them. Let the products popularity drive content agreements, not wait for the market to move first and then release the product! Remember, they can always allow a coax cable to run into the back and immediately have all the content most people are use to.

Well, needless to say, my friend called me crazy. Thankfully, not 24 hours later an article came across my desk regarding Apple analyst Gene Munster of Piper Jaffary via the great folks over at Business Insider. It would appear that Munster, who has some knowledge in this field, says it is a simple question of “when”, not “if” this product will be released:

While many believe content will be the key differentiator for the Apple television, we expect at launch Apple may not necessarily revolutionize the content industry. Ultimately we believe that consumers and Apple want unbundled channels and more options including time shifting to watch content, but note that content owners are hesitant to change. Our take is consumers are willing to pay more for each channel as long as their overall bill goes down (i.e. pay more for fewer channels you actually want). The bottom line is that we believe in five years Apple will have a significant hand in changing how people consume content on their TV. We know the end point, unbundled channels and DVR in the cloud. However this will take time (3-5 years.), and while we believe Apple will innovate on its existing TV content offering at the launch of Apple Television, we caution that the initial offering may more closely resemble the current Apple TV content offering (Netflix, iTunes, and eventually Hulu). As mentioned, we expect at launch the interface will allow users a new way to search, interact and record cable content, which will likely give users the feeling of an improved content offering.

Gene Munster goes on to break down what he thinks Apple will do to make this product special:

“Interface. We expect the TV to include Siri and compatibility with third party devices as well as potential integration with content guides, offering consumers improved control which should lead to greater value from their monthly cable subscription. We note that cable companies could charge a fee for consumers to use Apple Televisions ($5-10/month similar to cable box rental fees). Some investors do not believe Apple will be able to gain control of cable interfaces due to advertising on the interface, but we note that the ads are typically house ads and are not significant revenue contributors.

Apps/Games. We expect Apple to ultimately enable the App Store so consumers can play games, listen to music, etc. on their Apple Television set. We believe gaming will be of particular interest given the large base of iOS game developers. We believe games could be controlled by voice, iPhone/iPad and eventually motion capture built into the display,

Design. We believe the Apple television will include many existing Apple styling cues including aluminum casing and reduction of wires. We expect the design of the TV to make it the stand-out center piece of the consumer’s living room. We expect the TV to be LCD given the high cost of OLED panels.

Finally, our friendly analyst gives his take on the specs (sizes and prices) we should expect to see when the Apple HDTV finally arrives:

We believe an Apple television could cost between $1500-2000 and is likely to be available in larger screen sizes (42-55″). The reason we are comfortable with that range is based on our thoughts of what an average Internet connected TV set up consists of (50″ Internet connected HDTV, game system, Blu Ray player, cable box, universal remote). We believe a set-up as outlined would cost around $1,650 (TV $1,200, game system $200, Blu Ray $150, universal remote $100). We note that the iPhone  typically carries about a 20% premium to other high- end smartphones, thus a 20% premium to the $1,650 set-up above would suggest a ~$2,000 TV.

So, when will we see this Apple TV set? According to Gene Munster we should expect the release to come somewhere around the first half of 2013.

Be sure to follow us on Facebook, Twitter or Google+ for the latest updates on the rumored Apple TV set.

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Tim Cook took the stage at the D10 conference this year to discuss Apple Inc., iOS, Samsung, lawsuits, patents, Steve Jobs, and the almighty Apple TV. The new head of Apple made one thing abundantly clear; the Apple TV is no longer a “hobby” project: “This is an area of intense interest for us,” Cook said, referring to the TV business. We’re going to keep pulling this string and see where it takes us.”

While on stage, he through out some amazing numbers that go a long way in expressing the growth in this arena, such as:

• 2.8 million Apple TV’s sold in 2011
• 2.7 million Apple TV’s sold already this year

With numbers like this it is obvious that Apple is going to continue to develop their products in this area. Cook made a point to say that Apple does not “toy around” with anything. Everything they work on is with great intention. We were given a clear image that there are great innovations to come, on the horizon, in the area of the Apple TV line of products.

Though the sales numbers are nothing in comparison to the other product lines Apple currently dominates in, Cook was quick to say that the ATV is nota third wheel. The Apple TV is here for good and it is only going to get better. Perhaps my favorite quote from the Tim Cooks interview is where he attempts to express that they are just as dedicated to the Apple TV as they are iOS, iMac, and iTunes:

“…Our tendency is to put all of our wood behind very few arrows!”

The question has become a simple one: when Tim, when?!

See more of Tim Cook discussing the Apple TV at D10:

umOuch (Andrew Brasher)

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Daring Fireball’s John Gruber speculates on his blog that an unusually high number of “To Be Announced” sessions on the WWDC schedule this year (particularly in Presidio, the biggest room for sessions in the building) implies that Apple will be announcing something big and his guess is a new developer platform and apps for Apple TV:

Apps for Apple TV is just a guess — I’ve heard not a single whisper about such a thing from any Cupertino area little birdies. But it’s one of the few things I can imagine that would be big, new, and different enough to warrant that much attention at WWDC. Combine these holes in the session schedule with Jonathan Geller’s report at BGR — and I’ll put five bucks down on this actually happening.

Yesterday’s BGR report claimed Apple is planning to unveil a brand new version of the Apple TV operating system next week at WWDC. A “trusted source” has told BGR that the new OS will be much more feature-complete than the current Apple TV OS and that it’s apparently the one that the long rumored Apple TV set will run.

Gruber believes that Apple’s “hobby” is “catching on”:

I can’t think of anything Apple could do to make it more interesting and popular than to open a new branch of the App Store for it.

China Business News reported on Monday that Foxconn has already started a pilot production of the new Apple “smart TV”.

Check out this video to find out how Business Insider’s Jay Yarow sees the feature of Apple TV:

Be sure to follow us on Facebook, Twitter or Google+ for the latest updates on the WWDC and the rumored Apple TV set.

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According to BGR, Apple is planning to unveil a brand new version of the Apple TV operating system next week at WWDC. A “trusted source” has told BGR that the new OS will be much more feature-complete than the current Apple TV OS and that it’s apparently the one that the long rumored Apple TV set will run.

The new Apple TV operating system is supposed to make use of the new  “control out” API:

We’ve heard Apple is actively trying to court manufacturers to use a new “control out” API in order for third-party manufacturers to make accessories that are compatible with the new Apple TV OS and the upcoming “iTV.” It’s said that by using the API, it will be possible to control any connected components all from the Apple remote (and the Apple remote iOS app as well, we’re assuming). The control out API is said to work with all aspects of various popular components, even allowing control over things like program guides on a cable operators’ set top boxes and other hardware components.

BGR’s source believes Apple won’t actually show its physical TV at WWDC, “but it’s certainly possible.”

Apple will kick off WWDC with its keynote presentation at 10 a.m. PST on June 11^TH .

China Business News reported on Monday that Foxconn has already started a pilot production of the new Apple “smart TV”. According to Canaccord Genuity analyst Michael Walkley, Apple will launch a 50-plus inch LCD-TV by the end of the year. However, JP Morgan analyst Mark Moskowitz claims Apple TV set is unlikely to arrive in 2012.

Back in January Globe and Mail reported that Canada’s largest telecommunications companies – Rogers and Bell – were in talks with Apple to become Canadian launch partners for its Apple HDTV. Another source said Rogers and Bell already had the product in their labs.

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