Brightcove, the online video platfrom that has long offered customers several ways to deliver content to the Apple TV, has released the Brightcove Native Player SDK for tvOS that allows customers to develop native applications for, and deliver Video Cloud content to, Apple TV.

With the September announcement of the next gen Apple TV, Brightcove launched the Jump Start for Apple TV program with the goal of helping content publishers create “powerful experiences” on the new Apple TV without spending the developer resources and time to do so.

The initial release of Brightcove’s tvOS SDK provides a foundation for the playback of Video Cloud assets including an integration with the Media and Playback APIs as well as full Video Cloud analytics support.

Content owners can easily leverage their assets and video metadata to create tvOS applications which captivate their audiences and gather comprehensive analytics data.

Built with developers in mind, the SDK caters to those familiar with iOS development and exposes underlying components that allow for changes or additions to be made on a whim.

The developers are planning to to add new functionality to the Native Player SDK, such as support for FairPlay DRM in Video Cloud.

Access to the SDK is included with Brightcove Video Cloud and Brightcove Perform.

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“The mythical Apple television set that everyone talks about is already here,” said Jeremy Allaire, CEO of Brightcove, in an interview with The Verge. Brightcove, a provider of cloud content services, has just unveiled the App Cloud Dual-Screen Solution for Apple TV. The new solution enables media publishers to develop apps for the iPhone and iPad that simultaneously control content, data and information presented on an HDTV while displaying synchronized content on the iPad or iPhone.

The dual-screen solution leverages Apple’s AirPlay technology, which allows viewers to use applications that simultaneously present content, interactive options and data on both the touch device and an Apple TV.

Brightcove’s new Dual-Screen App Solution will be included in the new App Cloud SDK and available to the open source community, enabling content owners to build dual-screen apps for Apple TV.

The availability of the dual-screen solution coincides with Brightcove’s introduction of App Cloud Core, a free developer edition, also announced today. App Cloud Core enables developers to build an unlimited number of mobile applications using HTML5 and JavaScript.

Although dual-screen apps for iOS and Apple TV (AirPlay-enabled apps) already exist, thanks to an open source SDK, it will be now easier to create such apps for Apple TV.

[image: The Verge]

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