It seems like the Apple TV is suddenly in love with sports. 120 Sports becomes the third sports channel to find its way to the set top box this month, after Cricket Australia and Tennis Everywhere.

120 Sports is backed by the Sports Illustrated and brings live and on-demand content from various major leagues. The games include MLB, NBA, NHL, PGA Tour, NCAA Football, NCAA Basketball, NASCAR and other college leagues.

120 Sports is a first-of-its-kind network partnership involving multiple leagues and media properties created for the digital generation and the devices it uses most. In 120 Sports, today’s fans will have access to unauthenticated video programming through a new platform built to intuitively integrate video and data in ways they haven’t experienced before.

Though 120 Sports has its own mobile apps, Apple TV becomes the first streaming device to support the channel. Similar to its website, the contents are sorted into a Dashboard with ten hours of daily content, a Timeline of live and aired videos and a Catch up section of curated content.

And the best part is that the channel is completely free. No need of logging in with your cable subscription account not are there any membership costs. The 120 Sports app is available to users in the US right now, via an over-the-air update.

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It’s just been a few days since Apple TV added Cricket Australia, that it’s picked up another sports channel. This time it’s the Tennis Channel Everywhere app, which is the Apple TV counterpart of Tennis Channel.

Tennis Channel Everywhere is a premiere live sports content App and desktop experience designed for iOS, Android and other devices, such as Apple TV, with internet access. It’s main features include 1) Live Streaming of Tennis Channel 2) Live Streaming of a new 24/7 subscription network called Tennis Channel Plus and 3) On-Demand viewing library featuring encores of full length matches as well as original programming.

Tennis Channel Everywhere brings both free and paid content. As expected, the free zone only let’s you access the highlights of some recent matches.

Whereas the premium will open doors to a huge library of on-demand content as well as live coverage of popular tennis games. Unlike others who like to hold back hallmark contents from Apple TV, Tennis Channel Everywhere subscribers will be able to enjoy even the Australian Open 2015  and the 2015 French Open in June.

The subscription will set you back $69.99/year and will of course, carry over to iPhone and iPad apps of the channel. On the other hand, subscribers of AT&T U-Verse, Cox, DISH, DirecTV, and Verizon FiOS will be able access the premium contents just via their cable accounts.

The channel is available with an over-the-air update and Apple TV users in the US should start seeing the Tennis Channel Everywhere icon now on their homescreens.

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Cricket fans in Australia are going to love their Apple TVs a bit more thanks to the new Cricket Australia channel. It is the official channel of cricket.com.au, which is the highest governing body in the country for professional and amateur cricketing.

The channel on Apple TV will be bringing exclusive HD videos from the cricket world to the users, for free.

The content includes the latest news and features, highlights from everyday international matches played in Australia and also access to many historical cricket matches from the site’s archive.

Another set of contents includes behind the scenes coverage of matches, personal programmes with stars like Shane Warne and Adam Gilchrist, and also Cricket skill tutorials from experts including George Bailey, Nathan Lyon and Ellyse Perry.

As you might’ve noticed, there is no mention about broadcasting live matches via the channel. Cricket Australia spokesperson Andrew Baber confirmed that they haven’t considered bringing live content to Apple TV just yet.

So if you are looking to follow the action in real-time, you still need to tune into Channel Nine or subscribe to Cricket Australia Live iOS app for $5/month or $30/year.

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