Showtime Anytime debuted on Apple TV back in 2014, but until now its content was available only to those with a suported cable subscription. Starting today, Showtime is available as a standalone streaming service on Apple TV and iOS devices (as well as on Roku).

The subscription costs $10.99 per month and Showtime is currently offering a free 30-day trial for new customers.

You can subscribe to Showtime via an updated app on Apple TV or by downloading the Showtime app from the App Store on your iPhone, iPad or iPod touch. Once you sign up and create a Showtime account, you can use your account to watch the service across all supported devices, as well as online at www.showtime.com.

You can also get the Showtime service through your Hulu subscription and access the service through the Hulu app on Apple TV.

The launch of SHOWTIME through these new internet distributors coincides with the new seasons of the critically-acclaimed, hit series RAY DONOVAN, starring Liev Schreiber, and MASTERS OF SEX, starring Michael Sheen and Lizzy Caplan, premiering this Sunday, July 12^th.

SHOWTIME is also available to subscribers via cable, DBS and telco providers.

The service is US only.

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The Showtime Anytime iOS app has been available for some time now and they have finally decided to come up with one for the Apple TV too. Hence, Showtime Anytime becomes the latest one to join the long list of Apple TV channels, just after FOX Now, CNBC and NFL Now.

Showtime Anytime is a popular cable and network provider whose contents include both live broadcast and on-demand shows. Though some free streams are available for non-subscribers, the crux of the content is only available to those who sign up with a supported cable provider and have an active subscription with Showtime Anytime.

Supported TV providers include AT&T U-Verse, Bright House Networks, Comcast Xfinity, Cox, DIRECTV, Optimum, Time Warner Cable, Verizon FiOS, and a lengthy list of regional providers as well. In addition to a TV subscription, unlocking live TV and full content also requires an active subscription to the Showtime network.

For subscribers, this means you can start streaming your favourite TV Shows like Homeland, Ray Donovan, Penny Dreadful, Masters of Sex, Shameless, Dexter, House of Lies, Nurse Jackie, Weeds, Californication and more, on your Apple TV starting today.

However, if you’re too much overwhelmed with the new channels and have unused apps on your Apple TV home screen, you can click here for our guide on How to easily hide unwanted channel icons on Apple TV.

Be sure to follow Apple TV Hacks on Twitter, Facebook or Google+ for all the latest Apple TV-related news.

The post Showtime Anytime is finally available on Apple TV appeared first on Apple TV Hacks.