Just a week after Apple added new channels to the Apple TV in several countries across the world, the tiny black set-top box got a new content once again, this time in Australia, Japan, UK, Ireland and Scandinavia.

Here’s a complete list:

• Viaplay (Denmark, Finland, Norway and Sweden): live sports, movies, TV series, children’s programs;
• Stan (Australia): streaming service offering subscription to unlimited viewing of selected movies and TV shows;
• WWE Wrestling Network (UK, Ireland): WWE Network brings all their twelve Pay-per-view streams including WrestleMania and WCW, the complete home video library, selected weekly matches and some specials; available for unlimited 24×7 streaming;
• Bandai (Japan): a local, subscription-based network offering localized shows and anime.

All channels are available as an automatic over-the-air update, no software update required.

Also read: Apple TV 4 to be introduced in June

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And here it is, yet another channel to clutter your home screen. As hinted earlier by a WWE spokesperson at the Vegas press meet last month, WWE Network is now available on Apple TV and iOS devices. Most of the details were already revealed then, but for those who missed that post, here is a summary to catch up.

The World Wresting Entertainment (WWE) launched a new WWE Network wing which would handle its content distribution across all major multimedia devices. Any Wi-Fi enabled device including iDevices, Androids, Apple TV, Roku, Chromecast and more were on the hit-list. As scheduled, today, the 24th of February, saw it up and running as a new channel on the Apple TV and as apps on the corresponding devices. Availability in countries outside US and Canada are unconfirmed, as of now.)

WWE Network brings all their twelve Pay-per-view streams including WrestleMania and WCW, the complete home video library, selected weekly matches and some “groundbreaking” specials into a single package and are all available for unlimited 24×7 streaming. If you are to go by the PPVs, this would amount to more than $650 a year, whereas the new network broadcasts for just 10 bucks a month.

You can sign up for the service in any supported device and stream videos over different devices with the same account, obviously. However, a caveat is that you can only subscribe for 6 months bulk at a time as monthly plans are not yet available. And that means, swipe $59.99 and stream for 6 months straight. Sounds fair enough.

If you are a Wrestling fan, there is no denying that this is indeed a big deal for you. But for others, this might just be another junk icon on your screen which will find a place in that hidden channels list. However they would be excited to know that the recent rumors on the Apple TV 4 points to a completely redesigned interface and a reverse-compatible iOS based firmware, with support for third-party games and apps. If that sounds interesting, you can read more on the next Apple TV here.

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Before you start rolling your eyes down this page, let me ask “Do you watch WWE matches?”. If you’re answer is ‘no’, there is no sensible reason to go beyond this point. On the other hand, if you like to watch men bashing heads on the ring and breaking necks with chairs, you can join our celebrations, because WWE shows are reported to be scheduled for an entry into the Apple TV.

On Jan 8, the World Wresting Entertainment held a grand press meet at Las Vegas, with mostly tech media persons in the audience. The party was about the launch of the long rumored WWE Network which would bring their videos to almost any WiFi-enabled device.

The attendees of the meeting had a ‘WWE Network-featured Apple TV’ under their seats and were given a Chromcast dongle along with the press release. This gave us the impression that these two devices would surely be supported. But during the keynote by WWE Chief Revenue and Marketing Officer Michelle Wilson, she failed to mention these devices. She talked about iOS, Android, Playstation, Roku, xBox and Kindle fire but kept mum about Apple TV. But she did mention about an ‘another related device’ which she was ‘not allowed to mention’. At this time, one of the attendees waved his complementary Apple TV at her and she replied “You got the joke!”.

(head to 5:35)

Things may sound funny and a little dramatic here but here’s the take away. You’ll most probably see a new WWE Network icon on your Apple TV, sometime around its launch on the 24th of next month. The pricing will be much less than that of the pay-per-view services (totaling about $675 a year), as the subscription charge is just $9.95 per month. And with this subscription, you’ll have the WWE, WCW, the complete home video library and some selected weekly episodes, ready to be streamed to any of your WiFi devices. But there is a small catch here. The service will be available only in the US and that too, at a 6 months bulk-pricing. This will be the scenario at launch but expansion to other countries is surely on the road map.

On the other hand, reading together with the recent rumors of an Apple TV 4 coming before March, analysts are suspecting that the new WWE Network app will be available on the Apple TV App Store built into the new firmware. The fact that Apple didn’t want WWE to mention their device in the event also adds to the hype.

However things might turn out there, Apple TV owners fond of wrestling are surely in for a treat.

Update: A WWE representative has “seemingly confirmed” on Facebook that the new 24/7 WWE Network will be available on the Apple TV on February 24.

Stick around here at Apple TV Hacks (Facebook, Twitter, Google+) for more coverage on the new Apple TV.

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