Apple is moving forward with its Web TV service as talks with main networks are “rapidly gaining momentum”,  The New York Post reports. According to The Post, Apple is currently in talks with ABC, CBS, NBC and Fox and it wants to launch the “as-yet-unnamed” service as soon as the late fall.

“The platform is ready and it rocks,” said one source.

Sources say that Apple wants to offer on the service local live TV feeds streamed on any Apple device.

Cable channels, including Discovery, will likely be part of the package as well — “as will ESPN, if Apple gets its way, sources said.”

The price of the service has not yet been decided. According to the “industry sources” it may range from $10 to $40 a month. The Wall Street Journal reported back in March that it will cost $30-$40 a month.

Apple is also expected to launch the next Apple TV model in the fall, with a slimmer profile, new operating system and interface, support for Siri and its own App Store.

Yesterday, Comcast unveiled its live Web TV streaming service called Stream.

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The news of Apple’s standalone streaming service is getting hotter hour by hour. As The Wall Street Journal now reports, Discovery and Viacom are currently in talks with Apple to bring their channels to the service as well.

The Discovery group owns The Discovery Channel, Animal Planet and TLC while Viacom rules over MTV, Comedy Central, TV Land, WH1, CMT and Nickelodeon. And if the reported talks turn around as we hope them to, these popular channels will become a part of the 25+ channels already lining up for the Apple Web TV.

As we reported earlier, Apple is developing a $30-$40 streaming package which lets you select a set of channels to view on the Apple TV. The service is expected to include a “skinny bundle” of channels with the likes of Fox, Disney, ESPN and more, and will launch in September this year.

According to WSJ:

Adding additional channels would also make Apple’s service more likely to succeed. Currently, Sling TV offers live streaming of 17 networks at $20 per month, while Apple is supposedly going to offer 25 networks at $30 to $40 each month. The math just doesn’t add up for the service to be double the cost of Sling TV but only offer eight additional channels.

It is worth noting that HBO NOW streaming service is coming to the Apple TV next month and that NBC is bringing a standalone channel later this year. And with the new pricing of just $69 (or just $67.87 on Amazon), there has never been a better time to cut the cord and get an Apple TV.

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