HBO NOW standalone streaming service has gone live on the Apple TV earlier this week, just in time for the fifth season of Game of Thrones, which premieres today at 9:00 p.m. ET.

If you haven’t subscribed to HBO NOW yet, you can do it using your iTunes account directly on your Apple TV or on any other iOS device (via a free HBO NOW app).

HBO NOW doesn’t require a cable subscription and it costs $14.99 per month. If you sign up until the end of April (no long-term commitment required) you’ll get a 30 day free trial.

Upon registering and getting your login credentials, you will be able to also watch your favorite HBO programming on hbonow.com via Mac or PC.

HBO NOW is only accessible in the U.S. (check out our tutorial on how to access U.S.-only services on Apple TV outside the U.S.).

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