Though many of you may think that there isn’t much to say here, we think it’s an interesting move from Apple, because this is the first time Apple adds region-specific, non-US video service on Apple TV. It could mean there is more to come soon: more services and more countries. It’s also interesting from the point of view of Apple’s strategy for the next Apple TV (set-top box or standalone TV set).

We are all still waiting on Apple to make its big announcement regarding television. The fact is, Apple is being down-right HUSH-HUSH about it all. One could argue, and it might as well be me, that Apple is sitting back placing content deals all over the world so that when there offering launches it is not a US-only-device. Everything Apple does is global. They do not sell a product unless they can get in every market possible. Well, a television service that is only based on content out of the United States would be lacking on the international stage. On the other hand, a television service with international content deals – that would be interesting.

Image: Christian Krämer

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